After finding the real questions and sculpting my search through asking the preliminary questions, I've got a good idea of what it is I would need to do to be successful with a product like this. Now that I know how to make the product and I have an idea where to start with some testing I can at least put a demo on someone's desk. I think I'll end up taking this information and using it to try and pursue this interest of mine.
I've discovered that I am much better off developing a recipe and trying to pick up a company that is interested in selling it for me. So from here I'm going take some base “canvas” spirits and some of the savory flavor samples that I have to try and create some trial products. I'll then take the trial products and run them through a test panel made up of probably friends or peers with a wide range of pallets. Once I've got what is perceived as a suitable recipe, if that's even possible, then I'll be ready to ask a distiller to try and hopefully produce my new product.
So, I'm going to reach out to the distilleries that I met with to see if either of them are interested in this new product line. I'll offer them samples of the product to evaluate and then hopefully they'll get into the idea. I've got a lot of friends in the industry, especially the promoting end that could help influence some of the decision makers at both of these distilleries.
Then with any luck I'll have a new hobby in continuing to experiment with new flavors while making a small profit or margin on the product being manufactured and sold. I'll have a blast trying out new flavors with friends. I'll probably look to a few friends to write a couple of articles or blogs about how I've created these new savory spirits. Ooh, I like that name “Savory Spirits”! Once they've written the articles I'll try to push them through the local paper on a slow news day and I'll try to get them dispersed through the Internet through a couple of industry e-zines.
Thursday, April 23, 2009
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